Sonic Drive-in

Relaunching a classic.

Caught up in nostalgia, ChangeUp helped Sonic freshen its identity and restaurant concept without abandoning the charm as an American original.

CREATIVE LEAD: ARCHITECTURAL CONCEPT / RETAIL DESIGN / ADAPTATION / FOOD PHOTOGRAPHY
TEAM MEMBER: STRATEGY / IDENTITY / BRAND DESIGN

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sonic_docks.jpg
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sonic_IG_wall.jpg
sonic_DT_cherry.jpg
sonic_mobile.jpg
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Panera Bread